Estimating the duration of magma eruptions using isotopic dating methods is difficult because of the intrinsic errors of the technique regarding the dated materials (such as zircon). However, the long‐term variation of the geomagnetic field recorded by lava flows can be used to estimate the net duration of an eruption sequence. The Emeishan basalts at Dongchuan, with a thickness of 630 m, yielded a reliable characteristic remanent magnetization of normal polarity and which passed the fold test (Tauxe & Watson, 1994, https://doi.org/10.1016/0012-821X(94)90006-X). Stratigraphic and magnetostratigraphic correlations of the Emeishan basalts in the Dongchuan section with other sections indicate that the eruption of the Emeishan basalts at Dongchuan spans the entire normal polarity zone in the early stage of the Emeishan large igneous province. A flow‐by‐flow analysis of geomagnetic directions of the Emeishan basalts at Dongchuan indicates that four directional groups and fifteen individual lava directions were recorded, with a net duration (excluding quiescent intervals) of no more than 3100 years. The averaged site directions from the Emeishan basalts with normal polarity conforming to a geocentric axial dipole direction indicate that this interval is longer than 104–105 years. In addition, a magnetostratigraphic study indicates that the normal polarity interval recorded by the Emeishan basalts was shorter than 2–20 × 104 years. Thus, the total duration of the normal polarity stage of the Emeishan large igneous province was roughly 105 years. There is a possible relationship between the rapid eruption and the Late Capitanian mass extinction (259.8 ± 0.4 Ma, Henderson et al., 2012).