We introduce an improved matching and locating technique to detect and locate microseismic events (−4 < ML < 0) associated with hydraulic fracturing treatment. We employ a set of representative master events to act as template waveforms and detect slave events that strongly resemble master events through stacking cross correlograms of both P and S waves between the template waveforms and the continuous records of the monitoring array. Moreover, the residual moveout in the cross correlograms across the array is used to locate slave events relative to the corresponding master event. In addition, P wave polarization constraint is applied to resolve the lateral extent of slave events in the case of unfavorable array configuration. We first demonstrate the detectability and location accuracy of the proposed approach with a pseudo‐synthetic data set. Compared to the matched filter analysis, the proposed approach can significantly enhance detectability at low false alarm rate and yield robust location estimates of very low SNR events, particularly along the vertical direction. Then, we apply the method to a real microseismic data set acquired in the Weiyuan shale reservoir of China in November of 2014. The expanded microseismic catalog provides more easily interpretable spatiotemporal evolution of microseismicity, which is investigated in detail in a companion paper.